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Polko created by Maheen Sadiq as a method of reducing emissions and saving the planet
Creating a forward-thinking and innovative new fashion outfit that can be worn fourteen different ways, to multiple occasions, and on repeat, meaning you are covered from work to dinner, from the party to the beach, and everything in between can be a tough job. It’s your entire capsule wardrobe in one intelligent and convertible design, with the ability to declutter your space and mind. Maheen is passionate about making life simpler and helping us all to cut down on fashion waste by reducing the number of clothes that are discarded and end up in landfill.
Maheen says, “ We can no longer ignore the 92 million tonnes of textile waste that is produced every year; the equivalent of a garbage truck full of clothes ending up in landfill every second. In a world where fashion is fast and fleeting, there is a growing undercurrent, a shift towards conscious and ethical shopping”.
Driven by a growing number of people who care about the planet, this movement is challenging the fashion industry and forcing it to evolve. The Ellen MacArthur Foundation estimates that the emissions impact of clothing could be reduced by 44% if people wore their clothes twice as often as they do now, and yet a study found that 33% of women consider their clothes ‘old’ after only three wears.
Most people wear 20% of their wardrobe 80% of the time, but playing dress up with dynamic pieces, experimenting with different combinations, mixing and matching, and mastering new styling tricks can make getting dressed a more fun and personalised experience. It helps us all wear each item more ways, more often, and for longer considerably reducing waste.
The founder also says that it all starts with innovative and purposeful design. Convertible fashion requires huge levels of commitment and creativity from its designer. It is the ingenious use of zippers, snaps, buttons, patterns and fabric that enables a single garment to seamlessly transform into several different styles.
As the planet changes, the industry also has to evolve to meet the demands of a generation that wants to do better; design has to play an active role in shaping the future of fashion. Convertible clothing is likely to become an integral part of wardrobes worldwide. Its ability to meet the demands of contemporary life, with its emphasis on sustainability, practicality, and style, makes it a compelling choice for fashion enthusiasts who are seeking to do more with less. It is a movement that is thoughtful and bold.
Words & Images: Maheen Sadiq at Polko
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Discover the World, one Full Adventure at a Time!
To advertise with British Muslim magazine, our website and email newsletters, email Robyn
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