Turkish Modest Wear Brand Launches at London Outlet

Abaci, a Turkish womenswear brand specialising in modest fashion, has chosen London Designer Outlet (LDO) as the location for its first physical store in the UK. 

Established in Turkey in 1981, Abaci has been a key player in the women’s clothing industry. Having operated as an online retailer in the UK since 2017, the brand will be offering a range of high-quality hijabs, abayas, tunics, coats, and evening dresses. With its headquarters in Finchley nearby, Abaci saw LDO in the vibrant Wembley Park as the perfect spot for their debut store in the UK.

Taking advantage of the diverse customer base attracted to the designer outlet from all over London and beyond, Abaci aims to reach a wider audience. The recent signing of Abaci marks a successful year for the outlet and has secured 11 new leases and relocations in 2024, with other established brands also choosing LDO for their first UK outlet stores. 

Matt Slade, Retail Director at Quintain, said: “It is great to see Abaci select LDO for its first UK store as they are such a recognised name in the modest fashion market; a sector which is growing from strength to strength in the UK which also continues our ongoing strategy of creating a diverse shopping experience to ensure we remain London’s preferred outlet destination allowing us to draw in shoppers from a huge catchment area.

”He also added that Abaci’s move to LDO also follows the trend of more traditionally online brands beginning to take their first steps into the physical retail environment as they look to further showcase their offering. By selecting LDO for its first permanent location, Abaci will be a perfect fit for our diverse catchment of shoppers who are looking for high-quality products at outlet price.